Website performance is a critical part of creating an engaging customer experience for your visitors. Users will notice if your site takes too long to load, and will likely leave in favor of a competitor who can provide them with the information they need in less time.
Thankfully, there are many ways to increase your website’s performance without spending hours learning complex coding nuances or configuring complicated settings. This article will cover a few simple strategies to help you get started:
Start with High-Quality Web Hosting
One of the most important factors in improving your website’s speed is having a reliable web hosting solution. A web hosting provider allocates space for your website on the internet, gives you a unique server address, and keeps your website up and running. The type of web hosting you choose will have a significant impact on how fast your website is, so it’s important to research providers and plans to find the best option for your business.
In addition to providing an uptime guarantee, high-quality web hosting solutions will also use a cloud-based architecture that allows for quick page loads. This can be especially helpful if your website is highly image-based, or has lots of video content.
Additionally, choosing a web hosting plan with built-in CDN (content delivery network) capabilities will help you maximize performance by reducing the distance data requests need to travel between your visitors’ browsers and your servers.
Another factor to consider when selecting a web hosting solution is how much support the company offers. If you have questions about your hosting environment or need assistance with setting up plugins, a good web host will provide quality 24/7 support that can help you resolve issues quickly and efficiently.
Optimize Your Website for Speed
A website can suffer from multiple elements that slow it down, such as large images and videos, excessive third-party scripts, unoptimized code, and not leveraging caching mechanisms.
Taking the steps to improve your website’s speed will help you see more traffic, increase conversions, and create an overall better user experience for your visitors. Generally, the most effective strategies for website speed optimization include optimizing images and videos, minimizing third-party scripts, leveraging browser caching, and reducing HTTP requests.
A study by Portent found that 82% of websites that load in five seconds or less experience a significant increase in conversions compared to sites that take more than 10 seconds to load.
Even if your business isn’t entirely eCommerce, you can still lose customers or potential sales by failing to meet their expectations with a sluggish website. Start making your site faster today and you’ll soon reap the rewards.
Check out my recent post on all-in-one sales and marketing tools and what I think of it.
Check out my recent post on sales funnels and what I think about them. Are they still worth it?
Sahil Sharma is a digital expert who often offers the best strategies for making money online.
He is in the online marketing space from 2001 but from there he has worked on his processes and invested a lot on the new marketing strategies from 2007.
Many current internet technologies do not help the users and that is why they get bad reviews. Sahil, on the other hand, researches the best products and looks for ways to earn a reliable income from his online business. Thanks to his technical knowledge, he is constantly looking for ways to improve the user experience.
Sahil Sharma
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